You have an idea and want to start a business.
Meet S.A.M.
Your Start-Up AI Mentor who will guide you through what to actually do next. S.A.M. lays out the roadmap, then walks side by side with you on the setup journey — built and trained by Human Intelligence from someone who has started businesses before and wants to make sure yours gets off the ground.
Free account. Step one unlocked. No credit card, no formation upsells.
The problem
Ask someone with a business idea what to do first and they'll say 'build a website and hire a marketing person.' The legal and financial foundation that comes before any of that never crosses their mind — because nobody ever told them.
Setup advice is easy to find. Advice that knows your state, your business type, and the follow-up questions you didn't know to ask is not.
AI can answer anything about setup — if you already know the question, the follow-ups that matter, and which answers change by state. Most first-time founders don't.
The roadmap
Make an account and step one opens in full — every sub-step, the state-specific links, and things to be aware of — so you can judge the depth before you pay anything.
The full sixteen-step setup tier is a one-time $47 — not a subscription.
Unlock step one freeMost founders often choose two names: the legal entity name for the state and the IRS, and the business or trade name customers will see. Clear both before you file if you do choose two.
Using one name for everything and finding out too late that customers can't find you, or that the state won't accept your brand.
Steps 2–16 unlock together
The full roadmap, personalized to your state and your business — one-time $47, not a subscription. The step list itself stays behind the unlock, on purpose: the steps are the product.
See the full roadmap
Dave Kaufman — serial entrepreneur, H.I. Mentor
H.I. Mentor
S.A.M. is an AI mentor, but the steps behind it aren't just AI generated — they're the ones Dave has walked as a founder and serial entrepreneur while he set up businesses. So every step is ideated and reviewed by a human who has actually done it.
S.A.M. handles the details: knowing which step you're on, prompting the questions you didn't know to ask, and answering them for your state — as many questions as you have, at any time of day.
Questions
Make a free account, answer five questions, and S.A.M. opens your name search step in full — the same depth as every step behind the unlock.
Create my free account